Monday, December 12, 2011

Anheuser Brush and US Brewing Industry

Analysis of Beer Industry in US

1. The US beer industry is continuously facing decline in profits and rivalry among firms is intense

2. In comparison, the profits of Beer industry is lower than the profits of Manufacturing Industries.

3. Wine Consumption is declining in US While Beer Consumption is rising- France Spain

Beer in US is having a inelastic demand.----> Certainly not pushing profits down...

Bud and Miller are losing their profits and therefore they come up with the brand Blue Moon so as to attract the segment that uses different brands

 Overall Industry Analysis- Using Porter five forces analysis

Strategic Map - Defined for Market for Beer in The US