Tuesday, November 22, 2011

Google Search Engine- Crack

Google has become key element in all the marketing strategies.In my pursuit to understand the search behavior on Google, i have tried to accumulate all the analysis and information.I'll try to update it on regular basis.

Google changes its search algorithm at least 500 times a year and therefore it is difficult to find out clear pattern in searches however, there are certain characteristics that remains the same. Some of key pointers while publishing your content online are:-

1. When you publish case studies, white papers, reports and eBooks, consider linking to a relevant press release. Many of those types of documents are MS Word or PDF format and you can embed links within that can be found by search engines.

2. Always include spaces in between your content- Why?  Because Google search engine loves it :)

3. Whenever you post an article on web makes sure you add bibliography, relevant pictures and videos. All these things help you in getting better rank in the search algorithm( Page Rank)

4. A page that is linked to by many pages with high PageRank receives a high rank itself. If there are no links to a web page there is no support for that page.

5.  While deciding the title of your campaign, title of your blog, you can take suggestions from

6. Add relevant RSS ( Really Simple Syndication) feeds into your sites. These RSS will generate relevant traffic to your site.

7. Add tags to your official blog and it'll make your blog attractive to search engines

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