Saturday, October 29, 2011

Let's march against Philip -Oglivy Way-3

1. As a rule,while working on account for a ient in advertising agency donot use client competitor's products.
2.People going to movies want to see actors of their own sex favorably.
3.Whwn you are advertsing for cooking; you attract more readers by showing completed dish rather than ingredients..
4.Dont address your advertisement to consumers as if they are standing in the crowd, address them as if you are writing a personal letter to them.
5.Ad should be written in the language that is used every day- people's language

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